Never Miss a Client Communication
Keep clients informed automatically. From appointment reminders to marketing campaigns, Alaga handles all your communication needs so you can focus on pets.
Who it's for
Reminders on day one, marketing when you're ready
Email is on every plan. Texting, campaigns and your own domain come in as the plans step up.
Solo groomer
From StarterEmail reminders and confirmations go out on Starter, with 100 texts a month for the rest. Nothing to set up beyond your business details.
Salon with a front desk
From ProfessionalTwo-way texting in one inbox, saved to the client profile, so whoever is at the desk can pick up the thread. SMS reminders from Professional.
Boarding or daycare facility
From PremiumReady-for-pickup texts from Professional; email from your own domain and click-to-call with a call log on Premium.
Business that markets
From ProfessionalSegmented email and SMS campaigns from Professional; automatic welcome, post-visit, birthday and win-back triggers on Premium.
Everything you need
Purpose-built for the way pet care professionals actually work.
Appointment Reminders
Automated reminders sent 24 hours and 2 hours before appointments to reduce no-shows — by email on every plan, by SMS on Professional and above.
Appointment Confirmations
Instant confirmation emails (and texts where enabled) when appointments are booked, rescheduled, or cancelled. Clients always stay informed.
Vaccination Alerts
Automatic notifications when pet vaccinations are expiring. Keep your facility compliant and pets protected.
Marketing Campaigns
Send targeted email and SMS campaigns to bring back inactive clients, promote special offers, and celebrate pet birthdays. Professional plan.
Two-Way SMS
Real-time text messaging with clients for quick updates, confirmations, and questions. All conversations saved to client profiles.
Trigger Campaigns
Automatic campaigns for welcome messages, post-visit follow-ups, birthdays, vaccination expiry, win-backs, and tag-based outreach. Premium plan.
Broadcast Messages
Send announcements to all clients or specific segments. Perfect for holiday closures, new services, or promotions.
Campaign Templates
Start from the template library or write your own, add dynamic fields like client and pet name, and preview before you send.
Communication tools, built right in
Messaging, marketing, and integrations — all part of the platform.
Every conversation in one inbox
See all client messages in a clean, threaded inbox. Search conversations, see read status, and reply instantly — all saved to the client's profile for your team to reference.
- Threaded conversations with timestamp and read receipts
- Search across all conversations instantly
- Messages linked to client profiles automatically

Email and SMS campaigns, built in
Create targeted campaigns to bring back inactive clients, promote seasonal specials, or celebrate pet birthdays. Use templates or build from scratch — then track open rates and engagement.
- Create email and SMS campaigns in minutes
- Template library with proven messaging
- Track messages sent, open rate, and click rate

Connect analytics and your phone system
Set your customer portal address, connect Google Analytics to track booking page visitors, and turn on click-to-call with caller-ID screen pops and a call log.
- Custom subdomain for your customer portal; custom domain on request
- Google Analytics tracking on booking pages
- Click-to-call, caller-ID screen pops, and a call log (Premium plan)

What you actually get
Every message Alaga can send
Allowances are per month and per plan; add-on packs cover a busy month.
- Email reminders 24 hours and 2 hours before, on every planStarter
- SMS reminders, confirmations and ready-for-pickup textsProfessional
- Two-way texting: 100 texts a month on Starter, 500 on Professional, 1,000 on Premium, unlimited on Enterprise; packs of 250 for $8 or 1,000 for $28Starter
- Vaccination expiry emails to you and the client, checked dailyStarter
- Email and SMS campaigns with client segmentationProfessional
- Marketing emails: 1,000 a month on Starter, 5,000 on Professional, 15,000 on Premium, unlimited on Enterprise; reminders and receipts don't countStarter
- Trigger campaigns: welcome, post-visit, birthday, vaccination expiring, win-back, tag addedPremium
- Click-to-call with caller-ID screen pop and a call logPremium
- Email sent from your own domainPremium
The plan named is where each item starts; every plan above it includes it. Compare every plan on one page.
How it works
Get started in minutes, not hours.
Set Up Your Campaigns
Build campaigns from the template library or write your own. Add your logo and brand voice.
Configure Automation
Choose which notifications go out and what triggers your campaigns. Set it and forget it.
Watch Engagement Grow
Track open rates, reduce no-shows, and see more clients return automatically.
Frequently asked questions
Everything you need to know about this feature.
Automate Your Client Communications
Start reducing no-shows and increasing rebookings today.
Book a Demo