Messaging Terms & Conditions
Last updated: April 29, 2026
1. Program Description
Alaga, operated by Alaga LLC of Humble, Texas, is a software platform (Independent Software Vendor) that enables pet care businesses -- including groomers, boarding facilities, and daycare centers -- to communicate with their clients via SMS/text messaging. Messages are sent by Alaga on behalf of pet care businesses that subscribe to the Alaga platform.
This is a platform-initiated messaging program. Alaga provides the technology infrastructure through which subscribing pet care businesses send text messages to their clients. By opting in to receive text messages from a pet care business that uses Alaga, you agree to these Messaging Terms & Conditions.
2. Message Types
Messages sent through the Alaga platform fall into two categories:
Transactional Messages:
- Appointment reminders and confirmations
- Booking updates and schedule changes
- Reservation check-in and check-out notifications
- Invoice and payment receipts
- Vaccination expiration alerts
- Waitlist notifications
Marketing Messages (separate opt-in required):
- Promotional offers and discounts
- Pet birthday greetings
- Re-engagement messages
- Service announcements and updates
3. Message Frequency
Transactional messages: Message frequency varies based on your appointment activity and the services you use. Typically 2-8 messages per month.
Marketing messages: No more than 4 messages per month per opted-in recipient.
Actual message frequency depends on the individual pet care business's usage of the Alaga platform and your level of engagement with their services.
4. Opt-In / Consent
Receiving SMS/text messages through Alaga requires your separate, explicit opt-in consent. Consenting to receive text messages is NOT a condition of purchasing any service or completing any transaction.
Consent methods include:
- Checking an SMS consent checkbox during online booking
- Checking an SMS consent checkbox during client portal registration
- Enabling SMS notifications in your client profile settings
- Providing verbal consent to pet care business staff (recorded by the business)
All consent is recorded with a timestamp. Marketing messages require a separate opt-in beyond transactional message consent.
5. Opt-Out / STOP
To stop receiving text messages:
Reply STOP to any message you receive from us.
After you send STOP, you will receive one final confirmation message acknowledging your opt-out. No further text messages will be sent to you unless you re-subscribe.
Additional opt-out methods:
- Update your messaging preferences in your client portal profile settings
- Email us at chris@alaga.io with your opt-out request
6. HELP
Need assistance?
Reply HELP to any message you receive from us.
You will receive a response with program information and contact details. You can also reach us at chris@alaga.io or visit https://alaga.io for additional support.
7. Cost Disclosure
Message and data rates may apply. Alaga does not charge recipients for receiving SMS/text messages. However, your mobile carrier may charge you standard messaging rates or data fees based on your wireless plan.
Please check with your wireless service provider for details about your text messaging plan and any associated costs. The Alaga messaging program is compatible with all major US carriers.
8. Privacy
Your phone number and messaging data are handled in accordance with our Privacy Policy. Phone numbers collected as part of this messaging program will not be sold, shared, or used for any purpose other than delivering messages on behalf of the subscribing pet care business.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
9. Platform / ISV Disclosure
Alaga operates as an Independent Software Vendor (ISV). Text messages are sent through Alaga's platform on behalf of pet care businesses that subscribe to and use the Alaga service.
Each pet care business that uses Alaga is responsible for obtaining proper consent from their clients before sending text messages. Alaga provides the tools and infrastructure; the subscribing businesses determine the content and recipients of messages within the guidelines set forth in these terms and applicable law.
For questions about messages you receive from a specific pet care business, please contact that business directly or reach out to Alaga support.
10. Supported Carriers
The Alaga messaging program is compatible with the following major US carriers and their subsidiaries:
- AT&T
- T-Mobile
- Verizon
- US Cellular
- And other major US wireless carriers
Carriers are not liable for delayed or undelivered messages. Message delivery is subject to your carrier's network availability and coverage.
11. Contact Information
If you have questions about this messaging program or these terms, please contact us:
12. Changes to These Terms
We reserve the right to modify these Messaging Terms & Conditions at any time. We will provide notice of material changes by posting the updated terms on our website and updating the "Last updated" date above. Your continued participation in the messaging program after changes are posted constitutes your acceptance of the modified terms.
For the complete terms governing use of the Alaga platform, please refer to our Terms of Service and Privacy Policy.