Every Tool a Pet Business Actually Needs
From booking to checkout, grooming sheets to the Kennel Board, client messaging to payroll. Alaga replaces the stack of tools you're paying for today. Every feature below is built and in the product; the matrix shows which plan includes it.
Booking & Scheduling
Organize your calendar and eliminate double-bookings
Smart Calendar
Drag-and-drop scheduling with daily, weekly, and monthly views. Color-coded by service type and staff member.
Online Booking
Let clients book 24/7 through your online booking page. Real-time availability, instant confirmations.
Waitlist Management
Keep a list of clients who want an earlier slot and fill cancellations from it. Professional plan.
Client & Pet Profiles
Build lasting relationships with complete profiles
Client Profiles
Store contact details, preferences, notes, and complete service history for every client.
Pet Records
Track breed, weight, temperament, grooming preferences, medical notes, and vaccination status.
Vaccination Tracking
Monitor expiry dates with automated alerts. Keep your facility safe and compliant.
Payments, Invoicing & POS
Get paid faster with integrated payment processing
Alaga Payments Built In
Credit and debit cards, in person or online. The same flat processing rates on every plan.
Automatic Invoicing
Generate professional invoices automatically. Send via email or print for in-person checkout.
Financial Reports
Track revenue, tips, deposits, and payouts. Export to CSV for accounting and tax purposes.
Messaging & Marketing
Keep clients informed and coming back
Appointment Reminders
Automated email reminders on every plan, SMS reminders on Professional and above — keeping your schedule full and your revenue predictable.
Marketing Campaigns
Send targeted email and SMS campaigns. Bring back inactive clients and promote special offers. Professional plan.
Customer Portal
Give clients an online portal to book, view records, and receive updates.
Operations & Management
Run your business efficiently at any scale
Staff Management
Manage schedules, permissions, time-off requests, and track performance.
Kennel Board & Reservations
Boarding and daycare reservations, room management, capacity tracking, feeding schedules, and occupancy reporting. Premium plan.
Security & Compliance
Role-based access control, audit trails, and built-in data protection.
What each plan includes
Every row is built and in the product today. Where a plan has a limit, the limit is shown. The one item still on the roadmap is marked.
| Feature | Starter$59/mo | Professional$99/mo | Premium$149/mo | EnterpriseCustom pricing |
|---|---|---|---|---|
| Scheduling | ||||
| Appointment schedulingGrooming and training, no appointment cap | Included | Included | Included | Included |
| Online booking & customer portalYour name and logo; custom colors are Premium | Included | Included | Included | Included |
| Recurring appointments | Included | Included | Included | Included |
| Waitlist | Not included | Included | Included | Included |
| Staff capacity planning | Not included | Included | Included | Included |
| Route Planner for mobile grooming | Not included | Included | Included | Included |
| Clients & pets | ||||
| Client & pet profilesUnlimited clients and pets | Included | Included | Included | Included |
| Vaccination tracking & expiry remindersFlagged at booking, emailed 30 days ahead | Included | Included | Included | Included |
| Digital agreements & waivers | Included | Included | Included | Included |
| Intake questionnaires | Included | Included | Included | Included |
| Pet certificatesPrinted from Alaga | Included | Included | Included | Included |
| Loyalty points & referral program | Included | Included | Included | Included |
| Payments | ||||
| Alaga Payments: cards in person & onlineSame flat processing rates on every plan | Included | Included | Included | Included |
| Alaga Payments Terminal (card reader) | Included | Included | Included | Included |
| Product catalog & POS | Included | Included | Included | Included |
| Promo codes & discounts at checkoutApplied by staff at checkout | Not included | Included | Included | Included |
| Service packagesPrepaid session bundles, redeemed at checkout | Not included | Included | Included | Included |
| Barcode scanner (POS) | Not included | Included | Included | Included |
| Bring your own processorSquare or Paygistix | Not included | Included | Included | Included |
| Messaging | ||||
| Email appointment reminders24 hours and 2 hours before | Included | Included | Included | Included |
| Automated SMS reminders & notifications | Not included | Included | Included | Included |
| Two-way client texting (SMS allowance per month)Add-on packs available | 100 | 500 | 1,000 | Unlimited |
| Click-to-call & call logs | Not included | Not included | Included | Included |
| White-label portal brandingYour colors and login art, no Alaga branding on the portal | Not included | Not included | Included | Included |
| Email from your own domain | Not included | Not included | Included | Included |
| Boarding & daycare | ||||
| Boarding & daycare reservations | Not included | Not included | Included | Included |
| Kennel Board & room management | Not included | Not included | Included | Included |
| Feeding & medication schedules | Not included | Not included | Included | Included |
| Care task generationGenerated at check-in; staff assign and check off | Not included | Not included | Included | Included |
| Staff | ||||
| Staff accounts | Up to 3 | Up to 10 | Up to 25 | Unlimited |
| Staff scheduling & role permissions | Included | Included | Included | Included |
| Payroll, timecards & commissionsCalculated in Alaga, exported to your payroll provider | Not included | Included | Included | Included |
| Time-off management | Not included | Included | Included | Included |
| Reports | ||||
| Business & financial reports | Included | Included | Included | Included |
| Advanced reports & staff performance | Not included | Included | Included | Included |
| CSV exportOwner accounts, any report | Included | Included | Included | Included |
| Marketing | ||||
| Email & SMS marketing campaigns | Not included | Included | Included | Included |
| Client segmentation & audience targeting | Not included | Included | Included | Included |
| Marketing emails per monthReminders and receipts are not counted | 1,000 | 5,000 | 15,000 | Unlimited |
| Automated trigger campaignsWelcome, post-visit, birthday, vaccination expiring, win-back, tag added | Not included | Not included | Included | Included |
| Support | ||||
| Email & in-app support | Included | Included | Included | Included |
| Free data migration & onboarding | Included | Included | Included | Included |
| Dedicated account manager | Not included | Not included | Not included | Included |
| White-glove onboarding | Not included | Not included | Not included | Included |
| Multi-location | Not included | Not included | Not included | Coming soon |
Starter
$59/moScheduling
- IncludedAppointment scheduling
- IncludedOnline booking & customer portal
- IncludedRecurring appointments
Clients & pets
- IncludedClient & pet profiles
- IncludedVaccination tracking & expiry reminders
- IncludedDigital agreements & waivers
- IncludedIntake questionnaires
- IncludedPet certificates
- IncludedLoyalty points & referral program
Payments
- IncludedAlaga Payments: cards in person & online
- IncludedAlaga Payments Terminal (card reader)
- IncludedProduct catalog & POS
Messaging
- IncludedEmail appointment reminders
- IncludedTwo-way client texting (SMS allowance per month) — 100
Staff
- IncludedStaff accounts — Up to 3
- IncludedStaff scheduling & role permissions
Reports
- IncludedBusiness & financial reports
- IncludedCSV export
Marketing
- IncludedMarketing emails per month — 1,000
Support
- IncludedEmail & in-app support
- IncludedFree data migration & onboarding
Professional
$99/moScheduling
- IncludedAppointment scheduling
- IncludedOnline booking & customer portal
- IncludedRecurring appointments
- IncludedWaitlist
- IncludedStaff capacity planning
- IncludedRoute Planner for mobile grooming
Clients & pets
- IncludedClient & pet profiles
- IncludedVaccination tracking & expiry reminders
- IncludedDigital agreements & waivers
- IncludedIntake questionnaires
- IncludedPet certificates
- IncludedLoyalty points & referral program
Payments
- IncludedAlaga Payments: cards in person & online
- IncludedAlaga Payments Terminal (card reader)
- IncludedProduct catalog & POS
- IncludedPromo codes & discounts at checkout
- IncludedService packages
- IncludedBarcode scanner (POS)
- IncludedBring your own processor
Messaging
- IncludedEmail appointment reminders
- IncludedAutomated SMS reminders & notifications
- IncludedTwo-way client texting (SMS allowance per month) — 500
Staff
- IncludedStaff accounts — Up to 10
- IncludedStaff scheduling & role permissions
- IncludedPayroll, timecards & commissions
- IncludedTime-off management
Reports
- IncludedBusiness & financial reports
- IncludedAdvanced reports & staff performance
- IncludedCSV export
Marketing
- IncludedEmail & SMS marketing campaigns
- IncludedClient segmentation & audience targeting
- IncludedMarketing emails per month — 5,000
Support
- IncludedEmail & in-app support
- IncludedFree data migration & onboarding
Premium
$149/moScheduling
- IncludedAppointment scheduling
- IncludedOnline booking & customer portal
- IncludedRecurring appointments
- IncludedWaitlist
- IncludedStaff capacity planning
- IncludedRoute Planner for mobile grooming
Clients & pets
- IncludedClient & pet profiles
- IncludedVaccination tracking & expiry reminders
- IncludedDigital agreements & waivers
- IncludedIntake questionnaires
- IncludedPet certificates
- IncludedLoyalty points & referral program
Payments
- IncludedAlaga Payments: cards in person & online
- IncludedAlaga Payments Terminal (card reader)
- IncludedProduct catalog & POS
- IncludedPromo codes & discounts at checkout
- IncludedService packages
- IncludedBarcode scanner (POS)
- IncludedBring your own processor
Messaging
- IncludedEmail appointment reminders
- IncludedAutomated SMS reminders & notifications
- IncludedTwo-way client texting (SMS allowance per month) — 1,000
- IncludedClick-to-call & call logs
- IncludedWhite-label portal branding
- IncludedEmail from your own domain
Boarding & daycare
- IncludedBoarding & daycare reservations
- IncludedKennel Board & room management
- IncludedFeeding & medication schedules
- IncludedCare task generation
Staff
- IncludedStaff accounts — Up to 25
- IncludedStaff scheduling & role permissions
- IncludedPayroll, timecards & commissions
- IncludedTime-off management
Reports
- IncludedBusiness & financial reports
- IncludedAdvanced reports & staff performance
- IncludedCSV export
Marketing
- IncludedEmail & SMS marketing campaigns
- IncludedClient segmentation & audience targeting
- IncludedMarketing emails per month — 15,000
- IncludedAutomated trigger campaigns
Support
- IncludedEmail & in-app support
- IncludedFree data migration & onboarding
Enterprise
Custom pricingScheduling
- IncludedAppointment scheduling
- IncludedOnline booking & customer portal
- IncludedRecurring appointments
- IncludedWaitlist
- IncludedStaff capacity planning
- IncludedRoute Planner for mobile grooming
Clients & pets
- IncludedClient & pet profiles
- IncludedVaccination tracking & expiry reminders
- IncludedDigital agreements & waivers
- IncludedIntake questionnaires
- IncludedPet certificates
- IncludedLoyalty points & referral program
Payments
- IncludedAlaga Payments: cards in person & online
- IncludedAlaga Payments Terminal (card reader)
- IncludedProduct catalog & POS
- IncludedPromo codes & discounts at checkout
- IncludedService packages
- IncludedBarcode scanner (POS)
- IncludedBring your own processor
Messaging
- IncludedEmail appointment reminders
- IncludedAutomated SMS reminders & notifications
- IncludedTwo-way client texting (SMS allowance per month) — Unlimited
- IncludedClick-to-call & call logs
- IncludedWhite-label portal branding
- IncludedEmail from your own domain
Boarding & daycare
- IncludedBoarding & daycare reservations
- IncludedKennel Board & room management
- IncludedFeeding & medication schedules
- IncludedCare task generation
Staff
- IncludedStaff accounts — Unlimited
- IncludedStaff scheduling & role permissions
- IncludedPayroll, timecards & commissions
- IncludedTime-off management
Reports
- IncludedBusiness & financial reports
- IncludedAdvanced reports & staff performance
- IncludedCSV export
Marketing
- IncludedEmail & SMS marketing campaigns
- IncludedClient segmentation & audience targeting
- IncludedMarketing emails per month — Unlimited
- IncludedAutomated trigger campaigns
Support
- IncludedEmail & in-app support
- IncludedFree data migration & onboarding
- IncludedDedicated account manager
- IncludedWhite-glove onboarding
- Coming soonMulti-location
See pricing
Month-to-month, no setup fees. Free migration on every plan.
See All Features in Action
Schedule a personalized demo and discover how Alaga can transform your pet business operations.
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