Keep Clients Coming Back
Keeping a client is cheaper than finding a new one. Alaga keeps your clients engaged with rebooking prompts, loyalty points, vaccination alerts, and a customer portal they actually want to use.
Who it's for
Retention tools by the kind of business you run
Cadences, loyalty, the portal and the retention reports are on Starter. Campaigns and automatic triggers step up from there.
Groomer with regulars
From StarterA rebooking cadence per service, a portal prompt when the next groom is due, and recurring appointments for the clients who never want to think about it.
Daycare or salon with a loyal core
From StarterPoints per visit or per dollar, rewards applied at checkout, and referral tracking on the client record.
Boarding facility
From StarterVaccination expiry emails before the next stay, two-way texting while the dog is with you, and the portal so the owner can see the invoice.
Business ready to market
From PremiumWin-back campaigns from Professional; automatic no-booking, birthday and post-visit triggers on Premium.
Everything you need
Purpose-built for the way pet care professionals actually work.
Rebooking Cadences
Set a rebooking cadence per service — 4 weeks for a full groom, 6 for a bath. When a client's next visit is due, the customer portal prompts them to book it, and on Premium a trigger campaign can email or text clients who haven't booked in a set number of days.
Loyalty Points
Reward repeat visits. Decide how clients earn points — per visit, per dollar, or both — and which rewards they unlock. Staff apply rewards at checkout, so regulars have a reason to keep coming back to you.
Vaccination Expiry Alerts
Alaga emails clients before their pet's vaccines expire. They appreciate the heads-up, and you avoid the awkward turn-away at the next visit.
Customer Portal
Give clients their own login to book, view history, upload records, and message your team. Convenience keeps them from looking elsewhere. Custom portal colors and login art are on the Premium plan.
Marketing Campaigns
Send targeted campaigns to inactive clients, seasonal promotions, or birthday messages. Built-in email and SMS marketing with no extra tool needed — campaigns on the Professional plan, automated birthday and win-back triggers on Premium.
Retention Reports
Track client return rates, visit frequency, and churn over time. Identify at-risk clients before they leave.
Built for loyalty, not just logistics
Screenshots from the Alaga demo workspace.
Every pet, every visit, every detail — in one place
Rich pet profiles store breed, weight, vaccination records, behavioral notes, and full visit history. Your staff knows every pet before they walk through the door, and clients feel the difference.
- Complete pet profiles with medical and behavioral history
- Vaccination tracking with automatic expiry emails
- Full visit history so every interaction feels personal
Boarding clients see the care — and keep coming back
The Kennel Board gives your team a live view of every boarded pet's status, feeding schedule, and care tasks. When a client texts to ask how their dog is doing, your reply from the Messages inbox is grounded in what actually happened today.
- Kennel occupancy and pet status at a glance
- Feeding, medication, and care tasks per pet, ticked off with a timestamp
- Two-way texting with clients from the Messages inbox
What you actually get
Retention tools, as built
Most of this is on Starter. Sending anything automatically is what steps up the plan.
- Rebooking cadence per service, with a book-your-next-visit prompt in the customer portalStarter
- Recurring appointmentsStarter
- Loyalty points earned per visit or per dollar, rewards applied at checkoutStarter
- Referral program trackingStarter
- Vaccination expiry emails 30 days aheadStarter
- Customer portal: book, see history, invoices and petsStarter
- Segmented email and SMS campaignsProfessional
- Trigger campaigns: welcome, post-visit, birthday, no booking in a set number of days, tag addedPremium
- Client Retention, At-Risk Clients and Client Lifetime Value reportsStarter
The plan named is where each item starts; every plan above it includes it. Compare every plan on one page.
How it works
Get started in minutes, not hours.
Set Your Touchpoints
Set a rebooking cadence per service, turn on loyalty points, and build the campaigns you want to run. Vaccination expiry emails are on from day one.
Clients Stay Engaged
The customer portal prompts clients to rebook when a visit is due, points add up with every checkout, and campaigns bring back the clients you haven't seen in a while.
Track & Improve
Monitor retention rates, visit frequency, and churn in the built-in reports. Adjust your outreach based on data, not guesswork.
Frequently asked questions
Everything you need to know about this feature.