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Dog Training Business Software

Book private sessions, sell session packages, and keep every dog's notes in one place — built for trainers who work one-on-one.

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Alaga day calendar with a column per staff member

Day calendar from the Alaga demo workspace

Challenges We Solve

Common pain points that Alaga eliminates from your day-to-day operations.

Double-Booked Sessions — Private behavior sessions, puppy consultations, and follow-ups across more than one trainer are hard to keep straight on a paper calendar. A leash-reactivity session booked over a recall lesson is nearly impossible to spot until both clients are standing in the parking lot. Without one shared calendar, double-bookings and missed sessions become a weekly problem.
Lost Session Notes — Handwritten notes on desensitization exercises, counter-conditioning protocols, and what finally clicked get lost or forgotten between visits. Without notes attached to the appointment and the dog, trainers can't reliably pick up where the last session left off or show the client how far their dog has come.
Package Tracking Nightmares — Keeping track of which clients still have sessions left on their six-session puppy foundations package or ten-session behavior plan is a constant headache. Balances kept in a spreadsheet drift out of date, and clients lose trust when they're told a different number than they expect.
No-Shows Waste Time — Last-minute cancellations leave you with empty session slots that could have gone to another client. Without automated reminders, no-show rates stay stubbornly high. Every empty slot is lost revenue and a missed chance to help a dog make progress.
Poor Follow-Up — Clients drop off after their package runs out because nothing prompts them to book the next session. Without a nudge, dogs regress on skills like recall and impulse control, and your business loses recurring revenue. The end of a package should be the start of the next one, not the end of the relationship.
Administrative Overload — Hours spent on scheduling, invoicing, and chasing down waivers take away from the training work you love. Every minute behind a desk is a minute not spent coaching a dog through threshold work or teaching a handler proper leash technique. Trainers didn't get into this profession to manage spreadsheets — they got into it to change behavior.
Purpose-built features

Everything You Need to Succeed

Purpose-built for the way you actually work.

Private Session Scheduling

Book one-on-one sessions (appointments, in Alaga) on a shared calendar with a column per trainer and conflict detection built in. Give each service its own duration and price — a 90-minute first consultation, a 60-minute follow-up — and the calendar sizes the slot correctly every time.

Session Packages

Sell prepaid packages for puppy foundations, leash reactivity, or custom behavior plans. Alaga tracks the remaining sessions on the client's record and redeems one at checkout, so both you and the client always know where the balance stands. Service Packages are included on the Professional plan and up.

Session Notes

Add notes to every appointment — what was practiced, threshold distances, reinforcement wins, and what to repeat next time — and keep longer-term notes on the dog's profile. Any trainer on your team can read the full history before the next session starts.

Alaga screens for Private Session Scheduling, Session Packages, Session Notes

Multi-Trainer Scheduling

Coordinate your whole training team with individual calendars, working hours, and the services each trainer takes. Clients book directly with their preferred trainer through the customer portal, and you can view the whole team's day side by side.

Automated Reminders

Email and SMS reminders go out automatically 24 hours and 2 hours before every session. Clients reply to the text or use the customer portal to reschedule or cancel, and two-way texting from the Messages inbox keeps the conversation on the client record.

Recurring Sessions

Set up weekly, bi-weekly, or monthly recurring sessions for clients on a training plan and Alaga puts every occurrence on the calendar. Each session gets its own reminder — no manual re-entry every week.

Alaga screens for Multi-Trainer Scheduling, Automated Reminders, Recurring Sessions

Payments & Invoicing

Take payment at the end of a session by card, card on file, terminal, or cash with Alaga Payments, or send an invoice the client pays online. Sold packages, add-ons, and tips are all handled in the same checkout.

Customer Portal

Clients get their own login to book sessions, see upcoming appointments, keep their dog's profile and vaccination records current, sign agreements, complete intake questionnaires, and pay invoices. When a session is due based on the cadence you set, the portal prompts them to book the next one.

Printable Certificates

Issue a certificate when a dog completes a program — puppy foundations, basic obedience, Canine Good Citizen prep, or any custom achievement — and print it from Alaga for the client to take home. Every graduation becomes a moment worth sharing.

Alaga screens for Payments & Invoicing, Customer Portal, Printable Certificates

A Day in the Life with Alaga

See how Alaga transforms your daily operations.

1

Client Books a Session

New clients book a consultation through your customer portal and fill out an intake questionnaire covering their dog's history, behavioral concerns, vaccination status, and training goals — giving you everything you need before the first session.

2

First Session & Plan

Note the dog's baseline, triggers, and the client's goals on the appointment and the pet's profile. Sell the right package for the plan — a six-session puppy foundations pack or a ten-session behavior plan — and put the recurring sessions on the calendar.

3

Track Each Session

After every session, add notes covering what was practiced, threshold distances, reinforcement wins, and what needs more repetition. The next trainer to open the appointment sees the whole history.

4

Automatic Reminders

Alaga sends session reminders 24 hours and 2 hours in advance so clients turn up on time. When a session is due based on your rebooking cadence, the customer portal prompts them to book the next one.

5

Celebrate Graduation

When a dog completes their program, print a certificate for the client to take home and suggest the next step. Alaga's referral program tracks which clients send you new business so you can thank your best advocates.

RecurringSession Scheduling
PrepaidSession Packages
PrintableCertificates
Built-inReferral Tracking

Frequently Asked Questions

Get answers to common questions about using Alaga for your business.

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See How Alaga Works for Trainers

See how Alaga can help manage your dog training business with a personalized demo.

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